Making Market Intelligence Affordable

Through its Market Acceleration Program (MAP), IDC Canada delivers dependable, affordable market data, analysis and go-to-market support to emerging Canadian IT companies. MAP provides an independent, written appraisal of your capabilities and opportunities; advice from world-class analysts; broad access to IDC's research and more. MAP targets your resources to the most important markets, and demonstrates to customers, partners and investors, the potential for your products.

Initiatives with ICT Associations

IDC Canada works closely with ICT community organizations to support the growth and development of Canadian technology companies. Some of the groups we work with include:

		BC TIA's key commitment is to help technology focused member companies progress from the innovation stage to commercialization. BC TIA's membership encompasses companies ranging from BC's most prominent technology companies to early-stage and SME's. BC TIA provides the leadership, connection and action needed to foster the continued growth and success of the technology industry in BC. IDC sponsors BCTIA's monthly TechForum event, and has presented to BCTIA's members on topics such as Partnerships and Alliances, and New Emerging Market Opportunties.
		Located in downtown Toronto, MaRS is a non-profit innovation centre connecting science, technology and social entrepreneurs with business skills, networks and capital to stimulate innovation and accelerate the creation and growth of successful Canadian enterprises. Through a unique agreement with IDC and MaRS, the MaRS Venture Group obtains access to a significant body of published market research from over 900 IDC analysts around the world. MaRS clients are also be linked to technology and industry experts through jointly sponsored speaking engagements and one-on-one meetings with IDC analysts. In addition, IDC Canada is sponsoring key MaRS events and programs, including the popular Entrepreneurship 101 course and Peer to Peer series for senior executives of technology companies. For the full press release, click here:
		For nearly 15 years, InterlogiQ has been supporting its members through a wide range of professional development activities to provide business intelligence, crucial for successful growth within the IT Industry in Quebec. These activities include forums, conferences and seminars on positioning, marketing and finance-related topics. For 6 years, IDC has been a Platinum sponsor of Le Big Bang, an annual conference hosted by InterlogiQ that helps emerging ICT companies acquire and implement best practices for commercialization. IDC has presented on topics including Enabling Unified Market Intelligence, and Becoming a Channel Champion."
		OCRI's key objectives are to help its technology focused companies in Ottawa from the innovation stage to commercialization. As a critical component of this, OCRI seeks to help its member companies by offering career training seminars and events to enhance skills in technology management and marketing. The events provide ongoing learning opportunities for technology workers and others, and provide a platform to showcase the talent and knowledge of local entrepreneurs. IDC sponsors OCRI's montly Zone5ive event, and has presented on topics including Measuring Marketing ROI.
		Representing more than 250 member companies, the Wireless Innovation Network society of BC (WINBC), brings the wireless sector closer together by fostering collaboration among early-stage wireless companies in BC. The association enhances the innovation of its member companies by exposing them to technical developments and market drivers, and encourages its members to collaborate on technical and marketing projects to leverage their collective resources and strengths. IDC has worked with WINBC to bring IDC's insights and research to its members through telebreifings. IDC has also worked with WINBC to author case studies for winners and runners up for WIC 2007.