Industry Focus:
IDC Insights lines of business assist businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks and maximizing the effectiveness of IT investments.
Areas of expertise:
IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.
Areas of expertise:
IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.
Areas of expertise:
IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.
Areas of expertise:
IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.
Areas of expertise:
IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.
Areas of expertise:
IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.
Deal tracking and competitive market shares
An understanding of key criteria for success in application, business process and IT outsourcing
A thorough understanding of who is winning contracts and why
An understanding of the impact of emerging technologies
Knowledge about changing customer priorities and acceptance of new delivery models
How fast are cloud offerings such as platform-as-a-service penetrating software markets?
What are the best opportunities for social applications?
What is the impact on enterprise software as the workforce becomes more mobile?
How are compound products that cross software markets threatening standalone offerings?
Reliable pricing intelligence built from strong sourcing relationships with vendors, resellers, distributors, lessors and corporate IT buyers.
An analyst team with the skills and data needed to build accurate product comparisons.
Detailed pricing analysis tools.
Defines the market opportunity in Canada by providing forecasts and segmentation along standard variables (industry, region, size, consumer). Also includes modeling done to address specific customer needs (non-standard segmentation).
Market Sizing
Market Forecasts (Spending and Unit Shipments)
Market Segmentation (Industry, Region, Size, etc.)
Custom modeling (e.g. What is the total addressable market of X)
Market Dynamics (e.g. Emerging technologies and growth opportunities)
Quantifies and monitors market performance, understand market dynamics and compare vendors to their competitors.
Unit Shipments and Value of Shipments
Vendor Ranking and Share
End User Customer Segmentation (Industry, Region, Size)
Product Segmentation (e.g. Server Class, Chip Type, etc, etc.)
Channels of Distribution
Market Dynamics (e.g. Emerging technologies and growth opportunities)
Expertise, assessment and recommendations on the adoption, deployment, management and support of technology within end-user organizations.
Spans across industries (manufacturing, retail, finance)
End-user lifecycle of assessing technology needs and benefits
Peer insight
Vendor Education
Procurement Strategies
Customer Satisfaction and Customer Experience is focused on best practices and insights into enhancing the customer experience for IT providers' business and consumer customers.
Touch Point Analysis
Customer Experience
Customer Satisfaction
Loyalty Assessments
End-User Perceptions of Vendors
Best Practices
Customer Interaction Analysis
Provides clients with insights into factors influencing buyer behaviour and how end users adopt and acquire ICT.
Consumer decision making process and buyer influences: cultural, social, personal, psychological
Consumer Technology/Product adoption: stages, categories, influences on adoption rates
Business buying/decision making process and influences
Impact Of Customer Satisfaction and Customer Experience
Buyer case studies, Buyer segmentation & analysis. (e.g. Persona based, Technology adoption, Unique Business, etc.)
Expertise in viewing both technology provider and end-user market with unique segment definitions and evaluating/recommending target market strategies for technology providers
Complements Market Measurement and Performance analysis (which would be market sizing, etc), but looks at the market uniquely for uncommon go-to-market actions
IDC third party customized content, services and programs to support your broad global media campaigns from targeted hot topic content for your Web site to IDC analyst participation in a wide variety of events including: lead generation, brand positioning, audience generation, market awareness, sales tools and education.
Sales Enablement
Provides insight, recommendations and research to ICT vendors on best strategies and practices in entering markets and capturing market share through partnerships and alliances.
Research in maximizing revenue and sales opportunities with winning channel, developer, influence, and alliance strategies
Providing guidance on the development and execution of optimal plans and programs
Quantitative metrics and tools to support alignment and investment
Positioning the value proposition of partner and alliance programs to the channel ecosystem - vendor, partner, and end user
Producing partner profiles
Evaluating the partner and channel ecosystem
Partner perceptions of ICT vendors
Evaluation metrics for partners
How to capture mindshare within partners
Competitive partner strategies
Provides clients with insight around the current state of emerging markets, technologies and vendors.
Opportunity Assessment (how big is the market, how fast is it growing?)
Company Assessment
Financial Performance
Peer Benchmarking (Comparison Grids)
Industry Sectors
Market focus and go to market strategy
Risk Assessment
Market Performance and Share
Strategic Initiatives
Customer Perception
Major Deals
Alliances
SWOT (Strengths, Weaknesses, Opportunities, Threats)
Evaluating the total cost of ownership for the acquisition, use, support and eventual replacement of technologies, for both tangible and intangible benefits.
Business Value Evaluation
Cost of Acquisition
Cost of Failure and Breakdown
Risk analysis
Support Costs (training, maintenance, etc.)
Benefits Assessment
Total Cost of ownership (acquisition, use, support, replacement)
Best Practices
Return on Investment
Peer analysis
Pricing and benchmarking evaluates and provides peer comparison on current pricing and contract practices, strategies and trends from both a vendor and end user perspective.
Competitive peer analysis
Market price analysis
Market price benchmarking
Financing and Lease strategies
Asset disposal strategies and pricing
Contract strategies and benchmarking
End-user/Vendor relationships
End-user ICT operations
Procurement strategies
Audits
Provides ICT vendors with a structured approach to specific up-to-date insight into competitors’ market coverage, performance, position, strategies, as well as end user perceptions.
Market coverage
Segmentation
End-user Perception
Resources and Pricing Models
Major Deals/Units Sold
Alliances
SWOT (Strengths, Weaknesses, Opportunities, Threats)
Our local plus global perspective
Our proprietary data platform
The hundreds of inputs used for each tracker cycle
Banking
Capital markets
Corporate treasury services
Financial services
Insurance
Payments
Risk management
IT spending and trends
Vendor assessments
Technology decision support for government
Market decision support for industry
Infrastructure strategies
IT opportunities
Services delivery
US Government IT spending and trends
Prove IT case studies
IT spending and trends
Payer IT strategies
Provider IT strategies
Life science clinical development strategies and technologies
Life science business systems strategies
Vendor assessments
IT and Operations Technology Strategies
IT spending and trends
Product lifecycle strategies
Supply chain strategies
Asset-oriented value chain
Brand-oriented value chain
Engineering-oriented value chain
Technology-oriented value chain
Vendor assessments
Retail technology directions
Consumer shopping
Retail industry segments and trends
IT spending and trends
Vendor assessments
Deal tracking and competitive market shares
An understanding of key criteria for success in application, business process and IT outsourcing
A thorough understanding of who is winning contracts and why
An understanding of the impact of emerging technologies
Knowledge about changing customer priorities and acceptance of new delivery models
How fast are cloud offerings such as platform-as-a-service penetrating software markets?
What are the best opportunities for social applications?
What is the impact on enterprise software as the workforce becomes more mobile?
How are compound products that cross software markets threatening standalone offerings?
Deal tracking and competitive market shares
An understanding of key criteria for success in application, business process and IT outsourcing
A thorough understanding of who is winning contracts and why
An understanding of the impact of emerging technologies
Knowledge about changing customer priorities and acceptance of new delivery models
How fast are cloud offerings such as platform-as-a-service penetrating software markets?
What are the best opportunities for social applications?
What is the impact on enterprise software as the workforce becomes more mobile?
How are compound products that cross software markets threatening standalone offerings?
Reliable pricing intelligence built from strong sourcing relationships with vendors, resellers, distributors, lessors and corporate IT buyers.
An analyst team with the skills and data needed to build accurate product comparisons.
Detailed pricing analysis tools.