Making Market Intelligence Affordable

Through its Market Acceleration Program (MAP), IDC Canada delivers dependable, affordable market data, analysis and go-to-market support to emerging Canadian IT companies. MAP provides an independent, written appraisal of your capabilities and opportunities; advice from world-class analysts; broad access to IDC's research and more. MAP targets your resources to the most important markets, and demonstrates to customers, partners and investors, the potential for your products.

Featured Client

Integrale MBD, a database marketing company, offers Nicto, a business intelligence platform for medium-sized and large enterprises. Nicto is a marketing performance management tool mainly intended for managers who recognize the importance of concrete results measurement and proactive relational campaign management. The solution is delivered as a secure Web portal that can be accessed by managers anywhere and anytime and that, fuelled by the company's key operational systems, allows them to monitor all their activities in real-time. Equipped with a portfolio of key performance indicators, a campaign management tool, an integrated customer profile and an e-room, this portal does not require special computer or data query skills of the user. Nicto is positioned as being part of the new generation of data visualization solutions that are democratizing access to information for managers.

The Gallery

IDC Canada has worked with companies including: