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IDC
CANADA INTRODUCES NEW HEAD OF STRATEGIC PARTNERING
AND ALLIANCES RESEARCH
January 30, 2006
TORONTO, Canada, January
30, 2006 – -
IDC Canada is pleased to announce that Mr.
Dave Martin has joined IDC Canada as Senior
Analyst, Customer Segments and will overlook
the Canadian Strategic Partnering and Alliances
program.
In this role, Mr. Martin will be responsible
for understanding and articulating the go-to-market
strategies involved in the two-way partner
relationships between Canadian vendors and
channel partners.
"The addition of David's extensive background
and experience in channel strategy is already
helping IDC Canada's clients make more informed
decisions about routes to market and techniques
for optimizing partner relations," says
James Sharp, VP Customer Segments Research.
A 10 year veteran of the Canadian IT industry,
Mr. Martin joins IDC with a breadth of experience
building partnerships with a specific focus
on software, hardware and Internet-related
technologies.
Most recently Mr. Martin served Ottawa's Corel
Corporation as a senior product strategy manager,
and was responsible for defining strategic
partnerships and alliances, product development
and routes to market.
For more information about Dave Martin or the
research agenda for IDC's Canadian Strategic
Partnering and Alliances program, please contact:
For a copy of this presentation, or to arrange
an interview with Mr. Vito Mabrucco, please
contact:
Stephen Symonds
IDC Canada
(416)673-2260
ssymonds@idccanada.com
About IDC Canada
IDC is the foremost global market intelligence
and advisory firm in the information technology
and telecommunications industries. IDC Canada
forecasts and provides keen insight on Canadian,
in addition to worldwide, IT markets and technology
trends. Using a combination of rigorous primary
research, in-depth analysis, and client interaction,
IDC forecasts worldwide markets and trends
to deliver dependable service and client advice.
More than 700 analysts in 43 countries provide
global research with local content. IDC's customers
comprise the world's leading IT suppliers,
IT organizations, eBusiness companies and the
financial community. Additional information
can be found at www.idc.ca.
IDC is a division of IDG, the world's leading
IT media, research and exposition company.
Contact
For more information please contact:
Stephen Symonds
Marketing Communications Coordinator
IDC Canada
(416)673-2260
ssymonds@idccanada.com
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